As the son of a son of a Chicago-based Chevy dealers, I am pre-disposed and perhaps pre-destined to watch this video, and then go trade in my ailing Toyota for a brand new Chevy Sonic, like the one in the video. Although I also said to self: Maybe I can get a black Corvette like the one Eli Manning was given for being Super Bowl MVP.
I am also wanting to check out the residue of the OK GO Pilobolus collaboration. I once suggested Pilobolus hire my then-client Henry Butler to write for them. I have to admit OKGO was a better idea.
In terms of the Super Bowl Chevy Sonic commercial, I like the John Cage Christian Wolf element of it, with the “prepared piano”/Marfa references and the improvised instruments.
Courtesy Chevrolet has Chevy Sonic like the one in the video for about $18,000; if my trade is worth about $8,000 I could get into it for about 250 a month, maybe?
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